- They remain focused on their goals
Apple computers is one of the most successful companies in the history of the world. Chief operating officer at Apple, Tim Cook, states that Apple has no problem with rejecting good ideas “every day”. Saying “no” to good ideas takes a lot of courage, but it important to avoid trivial distractions from the main goal of your company. Working on multiple projects concurrently will decrease the success rate of each one, resulting in suppressed financial performance and keeping you from reaching your goals.