Fence Company Business Plan

Fence Company Articles

If you like working outdoors and you have construction skills, this might be the right business for you. In this fence company business plan, we will give you all the information about the industry and its characteristics so you can start your very own fence installation business.

fence company business plan

Business Model

The fence company business model consists mainly in dealing with customers that require services like installing, restoring and keeping a particular area that is or needs to be fenced or that has been fenced before. A group of contractors will be needed for the business and they will have to spend most of their days outdoors. If you planning to start your own fence business this section of the business model will help you understand how exactly it works and what it should offer.

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Business Summary

market positioning

Market Positioning

In this section of the business plan, you will understand who your potential markets are including homeowners, business owners, real estate developers, ranchers, farmers as well as government agencies, which are always in the need of maintenance of their outdoor areas. A fence company sees its major income by purchasing fencing supplies at wholesale prices and charging for the manual labor and expertise required to design and install fences. The marketing positioning section of the fence company business plan brings details and specific strategies to position the company within the marketplace it intends to reach.


team management

Operations Plan

For a business like this to be not only highly functional but also profitable, it is important to count on a skilled group of workers with the required experience in the field. Manual skills are mandatory as well as knowing how to deal with client’s needs and to be able to present their point of view clearly, so the client can understand what the expected outcome should be. There are courses and certifications available for workers within this industry. Keeping workers up to date in their knowledge on the latest installation techniques and fencing technologies is a crucial element for success. These and many more information about the operational plan of the company will be further described in this section of the fence company business plan.


Marketing Plan

Real estate developers are the key to success in the fence company business. Also, having contacts on your local chamber of commerce can help, since they have all the information about government projects as well as networking your company with potential customers. Another source of business may come from homeowner’s associations which can also link you with more clients. In this part of the business plan, we will explain the marketing plan in order to promote the fence company to reach all its potential target segments.


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Market Segmentation

In the fence company business, there are different kinds of targets to address. Business owners can go as big or small as they want. Clients can go from regular homeowners to business owners, schools, daycares, as well as government agencies. Clients can be found in the biggest of cities and the smallest of towns, you should focus on building encouraging relationships with the right people in the right places so you can bid for the best jobs. If you have the right connections customers and investors will never stop coming in. In this part of the plan, you will find specific information about the segments you can address and the potential clients your company can reach. A thorough description of their profiles will be included.


business development

Promotional Strategies

Networking is the keyword for marketing a fence company. Local newspapers, TV, and radio are excellent ways to promote the business, even though they may be expensive. Being in touch with your local community can also be a great way to connect with new construction projects. Carry your business information (prices, a variety of models and materials) when you drive around your town, clients can be found anywhere especially on working sites and people trust business owners when they are knowledgeable, having all the info in the right time can make a huge difference. Word of mouth will certainly bring in and keep customers attached to your business. More promotional strategies can be found in this section of the fence company business plan.


Financial Projections

This section of the business plan aims explain the financial side of the business including revenues and expenses it will incur. This industry is expected to surpass billion dollars in sales this year alone and fencing companies have grown large enough to become franchises. The sky is the limit if you wish to make a living out of fencing.


revenue projections

Revenue Assumptions

A fence business plan allows you to make money by acquiring fencing provisions at wholesale prices, selling them with a markup for your customers, while charging for the labor and skills required to design and install them. You have to invest money in buying the necessary equipment to get the job done, but you can get the money from providing other services such as maintenance, painting and repairing. This section of the business plan allows you and your investors to see how profitable the company can be by identifying its main sources of revenues.


budget forecasts

Projecting Expenses

This part of the business plan looks ahead on how much money you will have to put into the company to start up or to keep it running smoothly. A license may be required in some states and a liability insurance policy is definitely something you need to purchase. On the other hand, the necessary equipment for building fences includes post drivers, fence stretchers, saws, drills, air compressors, hydraulic augers, and concrete mixers. Purchasing brand new equipment can reach up to thousands, though you can look for great options at the secondary market. Overall, the business requires some investment but the revenues will definitely make it a worthwhile venture. Some of the most common expenses of a fencing business include storage space rent, wages, equipment maintenance, taxes and insurance.


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