Freight Forwarding Business Plan

Freight Forwarding Articles

Freight forwarding businesses help in transporting different goods throughout the whole world, shortening long distances and making it possible for both business and individuals to deliver their products where they want to. If you are an entrepreneur with an import/export background or knowledge and you are looking for a great opportunity to start a new venture, this business is for you. The information in this business plan for a freight forwarding company includes all the details of the business, important strategies to make the business grow and key aspects to run the business successfully.

Freight Forwarding Business Plan

Business Model

Freight forwarding business services can vary between companies, but their main function is to intermediate between the client who is hiring them and many transportation services that will deliver the goods overseas to the purchaser. Their aid includes dealing with customs, carriers and handlers. There might be numerous transportation companies involved in the movement of the goods from the supplier to the end customer, depending on the destination and the nature of the goods shipped. This part of the business plan describes the business model for the freight forwarding business, how it works and what it does.

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Business Summary

market positioning

Market Positioning

This portion of the business plan formulates approaches that will help to efficiently market the services your freight forwarding business can offer. It is vital to highlight that freight forwarding businesses can provide the exporter with the necessary documentation as well as liaise with the transportation services needed to get the items to the clients. Positioning the business within its target market involves offering competitive rates and a high-quality customer service, along with a professional approach to any business opportunity and client that comes in. In this section you will find this and more strategies to position the company within the industry and its geographical region.


team management

Operations Plan

Because of the nature and legal status needed to deal with different products overseas, the freight forwarding business is required to meet up with certain standards before a license and permissions can be granted to start offering its services worldwide. As a matter of fact, the facility will be inspected to ensure that it meets all the requirements in terms of space, safety, and the expected standards of quality. This kind of business sometimes use lots of shipping modes, like ships, trucks, aircrafts, and railways and the freight forwarder might arrange to have a cargo moved from a factory to an airport by truck, flown to the destination city to then transport it from the airport to a specific building of a client through another truck. In this section of the business plan, you will find an operations plan that will include all the details associated with operating a successful freight forwarding business, including the staff, facilities and equipment required to do so.


Marketing Plan

This chapter of the freight forwarding business plan intends to outline an extensive marketing campaign that will ensure maximum exposure within the business’ target market. The strategies listed in this section will help you focus your marketing budget in the most efficient ways to get more customers everyday.


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Market Segmentation

In this section of the freight forwarding business plan, we will label the kind of client the company is seeking to gain. This profile will include the type of business/occupation, income size, and demographic information about the target customers including the type of products they usually handle, the company’s size, its legal status and other important elements. As well as, the marketing strategies to catch these new potential clients.


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Promotional Strategies

Right now, many organizations are informing the public about the benefits generated from the use of freight forwarding services for trading purposes. The freight forwarding company presented in the business plan will invest in these public relations campaigns and advertising because soon, this kind of service will be the easiest way to get products from different latitudes, which is necessary to keep the domestic market of any economy properly stocked. In this section of the plan there is a list of all the promotional strategies for this type of business including social media presence, a suitable website and traditional ads in industry-related magazines.


Financial Projections

One thing is certain in the freight forwarding business, the fact that international trade is growing consistently will help businesses such as this to obtain very attractive results. In this chapter of the business plan there is a complete description of the financial projections you need to understand how to create and maintain a profitable freight forwarding venture.


revenue projections

Revenue Assumptions

This industry not only distributes and deals with a massive portion of the goods being trade within the economy, but it also helps businesses grow by helping them reach new, previously unattended audiences. The main sources of revenues for a freight forwarding business will be the rates charged for transporting, picking up and delivering the goods. On the other hand, other services such as special packaging or customs procedures may also generate additional income. In this section of the plan you will find all of these sources of revenue properly explained and an estimated of how much they will contribute separately.


budget forecasts

Projecting Expenses

This section of the plan outlines the major expenses incurred during the business’ regular operations such as advertising expenses, packing, equipment maintenance expenses, legal expenses, rent and salaries.


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