Perhaps one of the market important dimensions of the residential cleaning business plan is the sales and marketing strategy. Companies competing closely on price and difficult to acquire positioning, requires that a residential cleaning company have a talented marketing team in order to acquire an edge in the market. Companies should not only be able to lower customer acquisition cost, but also have effective plans in place to retain customers and maximize the value from them.
This means having strategies in place to deal with unsatisfied customers, taking leads through the sales pipeline, and regularly testing promotional campaigns to optimize them. Pro Business Plans has developed many marketing strategies for residential cleaning companies that have been implemented with success internationally. It has experience both with traditional offline marketing approaches, along with the latest digital trends in social media and geo-targeted advertising.