Confidential Business Plan: Do not distribute or copy this document without permission 10
Cindy Mai – Owner
Cindy has experience at big four accounting firms and working within management and finance of a
leading property development outlet in China. She holds a double bachelor’s degree in Economics and
Mathematics in China and is pursuing her MBA in marketing and finance in New York. Based on her
education and experience, she can effective run all back-office operations and train staff to perform daily
front office responsibilities.
Management with background in finance and accounting, able to understand the administrative
responsibility of the firm and regulate cash flows to ensure profit sustainability.
Smaller store compared to larger corporates than enable more intimate customer relationships.
Management will remain on-site as to build loyalty with consumers and generate repeated buys.
We already have distributors lined up within the region and are ready to make initial purchases.
The Home Depot in the region can obtain purchasing discounts from its economies of scale.
We must alert the market of our entry, which may entail smaller sales during initial months.
The profit margins in the retail industry are relatively small and require lean budgets elsewhere.
Being new to the area, we must by more acquainted with our customer base to better target
The market has fewer hardware stores than other regions of New Brunswick.
The hardware industry has quickly rebounded since the economic slowdown.
Overall population in area is growing 6.6% within next few years, increasing demographics.
Moncton is located near a major highway that runs across New Brunswick.
There is still room for hardware stores to enter the market by looking at other regions.
Some smaller hardware stores do exist, two currently, which we will need to monitor.
Some of our higher ticket equipment may depreciation in value over time.
Some sales in our industry are seasonal, which will impact overall annual stability for all players.
The key value that we can offer our competitors is the ability to deliver a smaller store than big retailers
of hardware products and superstores like Walmart that sell hardware. Because the relative size is smaller,
consumers need to walk less and can more quickly find their products. Moreover, we have more control
over our staff because they can easily be monitored to ensure that they are treating customers properly