Confidential Business Plan: Do not distribute or copy this document without permission   18 

P

ROJECTED 

P

ROFIT AND 

L

OSS

 

 

 

 

 

 

 

 

 

Year 1

Year 2

Year 3

Revenue

725,541

$          

827,117

$          

967,727

$          

Subtotal Cost of Revenue

486,113

$          

554,168

$          

648,377

$          

Total Cost of Revenue

486,113

$          

554,168

$          

648,377

$          

Gross  Margin

239,429

$          

272,949

$          

319,350

$          

Gross Margin/Revenue

33%

33%

33%

Expenses
Repairs and maintenance

7,800

$             

8,034

$             

8,114

$             

Utilities and phone communication

2,800

$             

2,884

$             

2,913

$             

Bank & Merchant Fees

1,200

$             

1,236

$             

1,248

$             

Rent

13,800

$           

14,214

$           

14,356

$           

Bank Charges

1,200

$             

1,236

$             

1,248

$             

Professional and business fees

4,900

$             

5,047

$             

5,097

$             

Advertising and promotion

18,800

$           

19,364

$           

19,558

$           

Delivery/Shipping/Warehouse

1,700

$             

1,751

$             

1,769

$             

Insurance

6,600

$             

6,798

$             

6,866

$             

Other Expenses

25,771

$           

26,545

$           

26,810

$           

Total Operating Expenses

84,571

$           

87,109

$           

87,980

$           

Wages & Payroll

107,702

$          

139,857

$          

174,692

$             

Depreciation, Amortization & Taxes

25,498

$           

25,263

$           

27,402

$           

Net Income

21,657

$           

20,720

$           

29,276

$           

Net Income/Revenue

3%

3%

3%

Pro Forma Profit and Loss