Confidential Business Plan: Do not distribute or copy this document without permission   22 

A

PPENDIX

 

 

 

 

 

 

 

Month 1

Month 2

Month 3

Month 4

Month 5

Month 6

Month 7

Month 8

Month 9

Month 10

Month 11

Month 12

Revenue

20,000

22,600

25,538

29,369

$   

34,655

$   

40,893

$   

49,072

$   

61,339

$   

76,674

$     

95,843

$     

119,804

$   

149,755

$   

Subtotal Cost of Revenue

13,400

15,142

17,110

19,677

$   

23,219

$   

27,398

$   

32,878

$   

41,097

$   

51,372

$     

64,215

$     

80,268

$     

100,336

$   

Total Cost of Revenue

13,400

15,142

17,110

19,677

$   

23,219

$   

27,398

$   

32,878

$   

41,097

$   

51,372

$     

64,215

$     

80,268

$     

100,336

$   

Gross  Margin

6,600

$   

7,458

$   

8,428

$   

9,692

$     

11,436

$   

13,495

$   

16,194

$   

20,242

$   

25,303

$     

31,628

$     

39,535

$     

49,419

$     

Gross Margin/Revenue

33%

33%

33%

33%

33%

33%

33%

33%

33%

33%

33%

33%

Expenses

Repairs and maintenance

650

$      

650

$      

650

$      

650

$        

650

$        

650

$        

650

$        

650

$        

650

$          

650

$          

650

$          

650

$          

Utilities and phone communication

233

$      

233

$      

233

$      

233

$        

233

$        

233

$        

233

$        

233

$        

233

$          

233

$          

233

$          

233

$          

Bank & Merchant Fees

100

$      

100

$      

100

$      

100

$        

100

$        

100

$        

100

$        

100

$        

100

$          

100

$          

100

$          

100

$          

Rent

1,150

$   

1,150

$   

1,150

$   

1,150

$     

1,150

$     

1,150

$     

1,150

$     

1,150

$     

1,150

$       

1,150

$       

1,150

$       

1,150

$       

Bank Charges

100

$      

100

$      

100

$      

100

$        

100

$        

100

$        

100

$        

100

$        

100

$          

100

$          

100

$          

100

$          

Professional and business fees

408

$      

408

$      

408

$      

408

$        

408

$        

408

$        

408

$        

408

$        

408

$          

408

$          

408

$          

408

$          

Advertising and promotion

1,567

$   

1,567

$   

1,567

$   

1,567

$     

1,567

$     

1,567

$     

1,567

$     

1,567

$     

1,567

$       

1,567

$       

1,567

$       

1,567

$       

Delivery/Shipping/Warehouse

142

$      

142

$      

142

$      

142

$        

142

$        

142

$        

142

$        

142

$        

142

$          

142

$          

142

$          

142

$          

Insurance

550

$      

550

$      

550

$      

550

$        

550

$        

550

$        

550

$        

550

$        

550

$          

550

$          

550

$          

550

$          

Other Expenses

2,148

$   

2,148

$   

2,148

$   

2,148

$     

2,148

$     

2,148

$     

2,148

$     

2,148

$     

2,148

$       

2,148

$       

2,148

$       

2,148

$       

Total Operating Expenses

7,048

$   

7,048

$   

7,048

$   

7,048

$     

7,048

$     

7,048

$     

7,048

$     

7,048

$     

7,048

$       

7,048

$       

7,048

$       

7,048

$       

EBIT

(448)

$     

410

$      

1,380

$   

2,644

$     

4,389

$     

6,447

$     

9,146

$     

13,194

$   

18,255

$     

24,581

$     

32,488

$     

42,371

$     

EBIT/Revenue

-2%

2%

5%

9%

13%

16%

19%

22%

24%

26%

27%

28%

Year 1 Profit & Loss