Confidential Business Plan: Do not distribute or copy this document without permission 4
The Canadian hardware industry is growing moderately around 2%
, higher than national GDP growth in
Canada at 1.7%. This is a reflection of increase in consumer purchases and housing confidence levels that
will be applied towards increased housing related purchases. Our industry is extremely competitive,
however we have research the region on-site expensively and have determined that the best area is
Moncton. The following business plan outlines the management team, financial forecasts, investment
level and strategy for market entry over a three year period.
Retail hardware products may range in the brands carried or quantity of each category stocked based on
demand levels in each region. For instance, regions where more general contractors reside may increase
shelve space towards building materials. Our hardware store products have been forecasted based on
total industry sales within the North American market for hardware stores. The majority of sales are
generated from hardware tools, plumbing and electrical supplies. Additional products provided will be
lawn and garden supplies, paint and building materials.
We estimate the total revenues in the retail hardware store industry to be over $20 Billion within Canada,
of the total businesses in the country, 67% are profitible and operating sucessfully.
This is expected to
increase with the projected number of private spending on home improvements into 2019. The total
potential market is estimated to be husband-wife couples that make household improvements, generally
between the age of 24-55, particully young couples making new home purchases and general contractors.
Of the total population in Mocton of 138K increasing 6.6% within three years, 33,902 are couples with
families. The average household income in the region is $76,007 according to a quantitative demographics
report on Moncton.
Marcus’s Hardware Ltd. will strive to be the greatest hardware store in the region when it comes to
ensuring customer satisfaction and reliability. We will be recognized through New Brunswick as the
premier hardware store with a friendly and highly educate staff over our stock.
Marcus’s Hardware Ltd. has core objectives that it must meet in order to achieve its financial objectives
and deliver its value proposition.
Finalize a specific location in Moncton by placing a deposit on a retail space.
Finalize our agreements with over fifty suppliers in Canada for our products.