20 

P

ROJECTED 

P

ROFIT AND 

L

OSS

 

 

 

 

 

 

 

 

Year 1

Year 2

Year 3

Revenue

1,073,939

$        

1,528,044

$       

1,953,099

$           

Subtotal Cost of Revenue

155,883

$           

219,853

$          

276,198

$              

Total Cost of Revenue

155,883

$           

219,853

$          

276,198

$              

Gross  Margin

918,057

$           

1,308,191

$       

1,676,902

$           

Gross Margin/Revenue

85%

86%

86%

Expenses

Office Supplies & Expenses

6,000

$              

8,400

$             

10,920

$               

Professional Services

18,000

$            

25,200

$            

32,760

$               

Office Rent

60,000

$            

84,000

$            

109,200

$              

Maintenance

6,000

$              

8,400

$             

10,920

$               

Internet & Hosting

1,200

$              

1,680

$             

2,184

$                 

Employee Training

6,000

$              

8,400

$             

10,920

$               

Work Cards

24,000

$            

33,600

$            

43,680

$               

Website Improvements

12,000

$            

16,800

$            

21,840

$               

Seach Engine Optimization

24,000

$            

33,600

$            

43,680

$               

Advertising/Trade Discounts

96,000

$            

134,400

$          

174,720

$              

Communication

1,200

$              

1,680

$             

2,184

$                 

Utilities & Misc.

2,400

$              

3,360

$             

4,368

$                 

Travel

1,200

$              

1,680

$             

2,184

$                 

Data Protection

6,000

$              

8,400

$             

10,920

$               

Market Research

3,600

$              

5,040

$             

6,552

$                 

Fixed Fee Payment Processing

360

$                 

504

$                

655

$                    

Call Center Support

9,600

$              

13,440

$            

17,472

$               

Banking Fees

600

$                 

840

$                

1,092

$                 

Furniture Rental

12,000

$            

16,800

$            

21,840

$               

Other Expenses (Unforeseen)

12,000

$            

16,800

$            

21,840

$               

Total Operating Expenses

302,160

$           

423,024

$          

549,931

$              

Wages & Payroll

300,000

$           

360,000

$          

378,000

$                  

Depreciation, Amortization & Taxes

107,234

$           

154,184

$          

198,944

$              

Net Income

208,663

$           

370,983

$          

550,026

$              

Net Income/Revenue

19%

24%

28%

Pro Forma Profit and Loss