The company will be focusing on the Beta testing phase initially for the first three to six months, to
eliminate bugs, better understand how to serve the needs of local businesses and their customers and
well as establish early relationships for the product introduction phases.
Start-up expenses will be mainly from salaries to cover the initial costs for the beta phase, very
conservatively estimated to be seven months. Most likely, the beta phase will last between 3 – 6 months.
However, the business is asking for sufficient start-up capital to account for potentially unexpected
The product and service model will be Freemium, whereby POS software is distributed for free, with no
variable cost to retailers who will then integrate it into their business and become dependent upon it.
Once in the business, with all enterprise data available internally, Monavie enables POS users to create a
profile of their company on the website instantly with the information they have stored about their
company in the POS system. The website then charges a monthly tier level benefit system and incentives
more spending on the website through advertisement placement and search result rankings as well as
easy integration into social media campaigns.
The SEO services will be structured around paying for the highest search results from the local search
services on the Monavie website. Therefore, pricing models will be tested to maximize value. The click
distribution for search results vary depending on source, but are generally in consensus that clicks are
concentrated on the top four results and proceeding ones received much less traffic.
The POS system will also serve as a social media hub to easily upload and manage social media accounts
based around and with the data already integrated into the system. Social media campaigns can be mass
customized and more tailored to the audience through the extensive data and social media oriented
reports generated through the POS system.
Companies can also potentially increase their ROI by enabling consumers to purchase online directly
through their POS systems for products that they may see online with social media applications. The