The marketing budget as a percentage of a company’s budget increased 40% from 8.1% in 2011
to 11.4% in 2012.
The international POS software market is expected to grow at a CAGR of 6.8% from 2011-2015.
The key driving growth is the massive adoption of electronic check cards.
Small business growth in the top growing cities range from 1.9% in Alaska to 4% in California.
U.S. online retail sales, including online food ordering for delivery or take-out are expected to
reach $370 B by 2017.
The United States GDP grew 1.7% in 2011 and continues to grow at a consistent rate.
Monavie anticipates that the main demographic using the service will be smaller businesses in the United
States that conduct most business offline. Small companies do not have advanced tracking systems
installed and generally have a modest online presence. They also have a smaller marketing budget and
want to maximize their return on investment (ROI) through data acquired. Monavie also anticipates that
it will be more popular amongst retail stores in the fast moving consumer good industry, such as grocery
stores, clothing stores and smaller department stores.
Food & Beverage Retailers: This segment will use Monavie to collect consumer profiles and suggest new
beverages or foods for the consumers to try. It will generally focus around specialty food or beverage
retailers, such as wine stores or international food outlets. In smaller, more condensed areas, consumer
loyalty can often be critical for these stores’ performance, they can benefit from the CRM component of
Grocery Markets: The grocer markets compete in price and can aid stores to better promote special deals
more targeted to each consumer’s preferences. This enables grocers to have higher loyalty rates and
compete on price where it matters most, rather than randomly cutting prices. They can also gather
statistics and data to help them better forecast demand and minimize produce spoilage.
Department Stores: The department stores benefit from the potential in cross-selling to their consumers.
After consumers develop profiles, stores can use the data from the profiles to suggest items that they may
like directly to them and increase purchase rates or new products. They can also test the popularity of
new product lines introduced in order to aid discontinuation decisions.
Restaurants & Hospitality: This industry benefits from customer experiences, however, a key component
to this is understanding the customer. By better gathering statistics on the customer, restaurants can
know how frequently a consumer visits the store, their ordering preferences and the overall data such as
seasonality of sales, demand of order types and other information to help with purchasing.