NIPS

THE MARKET

Because the website is focusing on three markets within the residential construction industry, it must 

break down each segment to understand how to market and provide customized need fulfillment. 

Residential Contractors:

 There are 266,473 contractors/28k businesses in the UK in the residential 

contracting industry, creating ratio of roughly 213:1 of UK citizens to tradesmen and a large 

addressable market. Contactors range in size, expertise and area of specialization and are spread within 

the UK. They must be vetted for work experience with references and examples of previous work and 

not perform under a threshold or their subscription will be revoked. Demand is heavily focused around 

the South East, London and East for contractor services and forecasted to have higher than average 

revenue generation from contractor services in these regions

50,000
45,000
40,000
35,000
30,000

25,000
20,000
15,000
10,000

5,000

0

South East

London

East

South

W

est

Yorkshir

e

& Humber

East

M

idlands

W

est

M

idlands

Nor

th W

est

Nor

th East

Average additional demand per annum, principle population project

Average net additions to dwelling stock 1990/91-2007/08

Past supply compared to future demand, by regions

Construction Material Suppliers:

 

There are substantially more 

concentrated number of suppliers for 

contractor materials, making the market 

for materials suppliers less competitive. 

However, many of the products are 

essentially identical and many profits 

sustained by the segment through 

relationships with contractor segments. 

Many of these companies are also 

broken into specialized groups such as:

Property Owners:

 

: The property owner demographic includes anyone that may be purchasing 

residential construction, however, it will more than likely be focused around home owners. Property 

managers may already have a company contracted to deliver its work that it has been working with. 

Companies that are making improvements to newly purchased offices or even residential remodeling 

may be using the services as well, creating a massive addressable market. The website is structured to 

meet mass consumer demand from all segments by focusing on mass-advertising, public relations and 

search engine optimization. However, more refined segments and regions will likely develop with time. 

Timber Merchants 

Plumbing Merchants 

Electrical Wholesalers 

Floor/Carpet Suppliers 

Bathroom Suppliers

Specialty Carpentry 

UPVC Products 

UPVC Windows/Doors 

Stover Suppliers 

Bedroom/Office Furniture

Decorators Merchants 

Sheds & Greenhouses 

Kit Manufacturers 

Kitchen Suppliers 

Curtains/Blinds 

9

[email protected]

435 765 8799

www.nips.com