The game introduction must be successful and there is much emphasis placed on this period as it
will be its first massive exposure to the market.
There are already over 180,000 social media followers, which will be relatively easy to convert
into game players, given that they have already expressed interest.
The website traffic is dispersed globally, demonstrating both an interest and a presence in Asian
markets, Latin American markets, North America and European markets.
The overall MMO market is quickly growing, particularly in developing markets and the internet
penetration is still not saturated, enabling strong future market growth.
The most popular genera of the MMO segment is fantasy, which the game delivers in a fantasy
style environment with massive amounts of gaming content and quests.
The market is highly concentrated and also depends on existing games on the market. If a game
is released with enormous popularity just before Nordicplan’s product, it could compete fiercely
for market share.
The overall gaming and technology industry is rapidly changing and it is hard to forecast the future
of the gaming technology industry and adapt to changes compared to more traditional economy
Gamers enjoy playing MMO games that provide an immersive fantasy role playing experience that enables
them to interact with their friends, the liberty to pursue quests that interest them with an innovative
storyline, customize their character and gain a reputation on the game to keep them playing more. These
elements both build an addictive and sharing game experience that history’s most popular MMORPG
games have all shared.
World of Warcraft has reached over 7 million subscribers and is among the most popular games to have
ever been released in history. Our model is very similar to World of Warcraft, which shares all elements
described above to validate market demand. Users interact in a virtual world to fulfill quests, combat each
other, join factions with unique characters and rise among the ranks. The game requires a subscriptions
to be paid, which ours does not if users are exposed to advertisements. Moreover, our game takes the
successful characteristics of World of Warcraft and brings it into a new atmosphere, with new characters,
an innovative storyline and compelling quests.
Blizzard: Blizzard Entertainment, Inc. is an American video game developer and publisher founded on
February 8, 1991, under the name Silicon & Synapse by three graduates of UCLA, Michael Morhaime, Allen
Adham and Frank Pearce and is currently a subsidiary of American company Activision Blizzard. It holds