The game will primarily remain under the free to play model with money from advertisements, as this will
create a larger overall fan base and bring in more overall revenues. The revenues will be diversified from
subscriptions of users, box sales of the game and merchandise.
€ 120 for a subscription price valid for one year.
The box price of the game will be € 29, sold on the website.
Merchandise will be sold for € 40 on average, € 50 for e-merchandise.
Advertising will be sold on the website that free to play gamers will be exposed to.
Promotional Offers & Contests
Several timed events have been planned marketing events have been planned that tie in the game with
the opportunity to receive rewards. A name the game idle feature will be integrated, in which games are
invited to receive riddles over a 12 month period and guess the name of the game. Winners of this riddle
will receive discounts and other incentives. This is estimated to bring in 5 M projected social media fan
Another competition is the opportunity for users to win a branded car of the game for one month, which
they can win through engagement in competitions on the webpage and interacting with the website. This
is also estimated to bring in another 5 M into the social media fan base and drive traffic to the website
through the consumer publically driving the car around.
There will be several low cost staff hired with gaming experience to talk about the product as gamers in
different forums, spark engagement and interact with other gamers to spark interest in Nordicplan’s
game. In addition to the more user focused environment, we will also release market changes and updates
to the press and fan base to spread awareness and maintain interest of potential players before the game
has been released to maximize pre-order sales and immediately convert those potential users when the
game is released.
We believe that the best marketing method is word of mouth, discussions between friends and other
consumers that serve as conversions and referrals. We will leverage this through our social media
channels of Twitter, Facebook and YouTube along with all other popular channels to help spread this word
of mouth through shared content and giving the users something to share and discuss in relation to the
game. We can also retain them for subsequent releases of the game in the future.
With a highly segmented audience focusing on hardcore MMORPG gamers, we can have a strong ROI in
both Internet advertising and targeted physical advertising. While this advertising method can be
expensive, our audience is also very reactive towards new games and always easily alerted regarding new