14 

gaming experiences, as opposed to other advertising in different industries where people are frequently 
non-responsive to new product releases.  
 
Website Strategy 

The website will be very similar to other MMORPG websites, serving as a branding hub, social media hub, 
and place to hear news/share content amongst other users and view recordings or promos of the game. 
During the kickstarter and pre-release period it will serve as the place to be if users want to receive 
discounts, prizes and other promotional offers by competing in challenges or interacting with early 
adopters. Having more content and user engagement will also help us later down the road as we analyze 
website traffic to improve our web metrics and improve our long-term search engine rankings.  

F

INANCIAL 

F

ORECASTS

 

 

Nordicplan AB is a Swedish Public Company that in the process of raising Seed Capital in the amount of 
$1,000,000. This seed capital will be applied towards general operating expenses to finalize the 
development and release a playable demo if its game, fund the initial Kickstarter event and a playable 
trailer. 

The funding will also be used as a preparation for a second round of $8,000,000 to be raised for the 
commercialization of the game and global scaling, along with research and development of the future 
game sequel. The investment will be structured at 1,000 common shares with a par value of $850 per 
share. Each share will receive an annual interest accrual of 5% for three years. Nordicplan will repurchase 
all shares at the end of the third year, along with all accrued interest for a total repayment of $977,500, 
or $977.50 per share.   

S

TART

-

UP 

S

UMMARY

 

 

The start-up period covers the 2014 FY, pre-revenue generation for the game. Our expenses are focused 
around completing the development of the game very financially lean and schedule.  

 

 

Wages & Payroll

323,610.00

€                            

 

Liabilities and Capital

Team Asset Leasing

162,400.00

€                            

 

    Current Borrowing

-

€                                                    

 

Group Asset Leasing

-

€                                        

 

    Long-Term Liabilities

-

€                                                    

 

OTC

-

€                                        

 

    Accounts Payable

-

€                                                    

 

Insurance/Rent/Power

22,464.00

€                              

 

    Other Current Liabilities

-

€                                                    

 

Total Startup Expenses

508,474.00

€                            

 

Planned Investment

Cash on Hand

13,491,526.00

€                        

 

    Owner

-

€                                                    

 

Total Startup Assets

13,491,526.00

€                        

 

    Investor

14,000,000.00

€                                                 

 

Total Planned Investment

14,000,000.00

€                                    

 

Total Startup Expenses

508,474.00

€                                       

 

Total Startup Assets

13,491,526.00

€                                 

 

Total Liabilities

-

€                                                                      

 

Total Requirements

14,000,000.00

€                                 

 

Total Planned Investment

14,000,000.00

€                                                 

 

Total Funding

14,000,000.00

€                                                 

 

Total Requirements

Startup Assets

Startup Expenses

Startup Liabilities

Startup Investments

Startup Funding