Apartment Construction Business Plan

Apartment Construction Articles

In the last years, the apartment construction business has experienced one of the fastest expansions in the construction sector. There has been an increased investment in residential construction, as well as a reduction of vacancy rates that has facilitated growth in multifamily complexes. Industry revenues are expected to continue growing, so the business represents a great option for new entrepreneurs. This business plan will serve as a guide for running the company, using financial projections and marketing strategies to make the business grow, and an operations plan to organize the company in order to be successful.

apartment construction business plan

Business Model

Apartment construction is a business that offers infrastructure, groundbreaking, framing and final construction services by working on both small and large scale construction, repairs, and alteration projects focused on apartment buildings. Some of these services include design planning, remodeling, site preparation and carpentry, laying foundations, painting, along with plumbing and utilities installation. In this section of the plan you will find all the business’ characteristics and a description of the company’s services.

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Business Summary

market positioning

Market Positioning

In this section of the plan there is a complete description of the apartment construction market and how to position the business in the market it serves. You will find a market research and analysis of the industry and several strategies for the company to become well among potential customers.

team management

Operations Plan

The apartment construction business plan focuses in offering premium quality design, and infrastructure building services for both small and large apartment complexes. In this part of the plan there is a description of the operations plan that includes the procedures for both selling and executing projects, materials that are usually employed, key staff and job safety guidelines to make sure your business strive.

Marketing Plan

The marketing plan presents strategies to reemphasize and improve what makes the business successful by taking advantage of the opportunities that the industry has brought, experiencing one of the fastest expansions within the construction sector and leading to increased property values. This section brings a solid marketing plan that clearly shows the approach to get into the marketplace and acquire customers.

trade shows

Market Segmentation

It is very important for this kind of business to divide their clients into diverse segments, grouping together those customers with similar features and needs. In this part of the business plan you will not only find different target markets, but also services that are commonly searched in the industry, by whom, and why. It identifies what actual clients need in the apartment construction industry and the best segments on which to focus your marketing efforts.

business development

Promotional Strategies

Effective advertising and promotion in this section are the key to making your company a regional household name. Increasing your advertising efforts by placing yourself as the most suitable supplier involves creating a decent website with details of your previous projects, your staff’s experience and qualifications, along with a great image gallery that serves as your company’s portfolio. Alongside, advertising on industry-related magazines and online publication will also be helpful to get you the customers you need.

Financial Projections

The following sections are the financial projections for the apartment construction business for the next years. These projections represent a conservative estimate of revenues, expenses, and growth.

revenue projections

Revenue Assumptions

For most apartment construction businesses, there are two methods to recognize revenue. The first is the percentage of completion method and the second is the completed contract method. Both are acceptable methods and each has their own respective advantages. In this section of the plan there is a description of the main sources of revenues using both methods. Revenues for the business will come mostly from its construction and remodeling services.

budget forecasts

Projecting Expenses

In this section of the plan you will find the regular expenses of keeping the apartment construction business running. The list of operating expenses includes and explanation in detail of the direct costs, indirect costs and the overhead, including rent, lease contracts, employees and utilities.

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Apartment Construction
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 Apartment Construction Business Plan

A Business Plan Built By The Leading Experts

Regardless if you are opening a new business, or expanding an existing one, having a business plan can help you to make more informed decisions and manage your money. It is also required by many lenders as part of your loan application.

This business plan template is updated annually to reflect the most up-to-date information on how to create a profitable operation. It was created by Chase Hughes, our CEO, and has evolved over hundreds of client engagements over the past 10+ years to become the backbone of operations and management for 1,000s of entrepreneurs.


Project future revenues using real industry data

Fully-compatible with Microsoft Excel and Word.

Critical information for operating and running the business.

Annually updated market research specific to your market.


What is a Business Plan?

A Business Plan is a description of the business, market, and expected financials. Plans may be used to increase sales and profitability, outperform competitors, and used to obtain bank loans or investor funding.

For startup founders and small business owners, the Business Plan is a fundamental resource for managing the business and making educated business decisions about the company’s future.

There’s no need to reinvent the wheel, though. There’s a standardized set of information and variables for most small businesses including the financial model, market research, and basic business overview that most executives are familiarized with.

Business Description

Summary of what it does, how it operates, key staffing and operations procedures, risk & success factors, and management team bios.

Market Research

Third-party information on the market size, key trends, growth rates, and competition both overall and for a specified region.

Financial Projections

Complete financial projections including Revenue, Cost of Goods Sold, and Operating Expenses to produce Profit & Loss statement, Cash Flow statement, and Balance Sheet.

Marketing Plan

Comprehensive plan including market launch, social media, promotional strategies, pricing strategy, and web presence.