If you are creating a bakery and need to acquire investment, there are several things that you will need to consider. Pro Business Plans has worked with several bakeries to create professional plans for investment and strategy. This article outlines what is included in the business plan for a bakery and how it should be structured.
The business plan for a bakery will depend upon the location, spectrum of products offered, and the pricing strategy of the bakery. Some specialize in a certain area, such as catering for special events, whereas others offer a wide variety of breakfast and lunches combined with pastries and breads. These unique factors will be reflected in your company’s business model, which will be combined with the marketing strategy in order to form the basis of financial projections. The following section describes the business model, marketing strategy, and financial sections in more detail.
The business model section for a bakery business plan will constitute the majority of the content. This will describe how your bakery will operate in terms of the number of employees, products provided, location, and area of specialization. For instance, a large scale commercial bakery may specialize in catering for corporate events and producing large amounts of specific baked goods within a short time frame. In contrast, a smaller community bakery may produce just enough to sell out by the end of the day. The structure of each business is strikingly different, which is effectively reflected in the company’s business model.
The marketing strategy in a bakery business plan typically focuses on a specific geographic area and target demographic. A good marketing plan will include a general branding strategy for the bakery, in addition to a forward looking strategy that covers the next six to twelve months of operations. A strong marketing plan will typically have a low customer acquisition cost and include a way to retain customers. For local bakeries that tailor to the consumer market, this may mean using search engine marketing including directories on Google and Yelp!.
The financial projections for a bakery will depend upon three primary margins including the gross margin on product development, the customer acquisition cost, and overhead expenses. One must consider that the assets will be depreciated, so the cost of baking machinery will be included into the rental expenses before determining net income. Therefore, there are many dimensions that will be factored into the profitability of the bakery and several variables that will make the conditions for each bakery different.
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