- They create clearly defined objectives
Research has shown that writing down your goals can help you to not only clarify them, but also help you to stay focused and overcome resistance. Clearly defined objectives may be both for your company or generally professional goals. For instance, a clearly defined objective for your company may be to increase revenue by 20.0% within 12 months. An example of a personal goal may be to reduce unnecessary consumption spending by 10.0%, so that you have more money to invest.