Energy Drink Business Plan

Business Plan Articles

The energy drink market is growing rapidly within the United States and abroad. Many opportunities are being created within the industry that enable companies to take advantage of new demand and positioning opportunities in the market. Pro Business Plans has helped business owners acquire distribution licenses for energy drinks and existing brands to expand into new regions.

energy drink business plan

Energy Drink Business Plan

A quality business plan clearly communicates the unique advantages that the specific energy drink, location, team, and business model deliver to the market. If the business does not communicate these points by using a generic template, the reader may not fully understand how the energy drink will survive or be profitable in the market.

Creating a fully custom energy drink business plan will help your company to either acquire distribution licenses, financing, or outline a clear strategy for capturing market growth

Want a Energy Drink Business Plan Template?

Business Model

The business model of an energy drink company is relatively consistent, with only specific elements of the model shifting for the positioning and unique structure of the company. Energy drinks may either partner with a manufacturer to produce their product, or own a factory to oversee their own production. Some energy drinks sell their products exclusively online, whereas others may be found in most retail outlets and convenience stores.

Marketing Plan

: A successful marketing strategy for an energy drink depends on the specific demographics/psycho-graphics that the drink is targeting. For instance, some drinks contain a lower volume of beverage and target the premium market. Other drinks promote their power and concentration compared to others. The positioning of the drink is important and targeted promotions around the demographics it attracts is vital.

Financial Projections

The financial projections for an energy drink depend upon the specific method of distribution and sales. Some energy drinks sell directly from the manufacturing online, while others outsource manufacturing and sell their products to retailers in wholesale. The specific financial structure will impact the growth rate and profit margins, along with the overall risk of the investment for an energy drink.

What is Included in Our Custom Energy Drink Business Plan?

  • Marketing Plan
  • SWOT Analysis
  • Competitive Analysis
  • Profitability Analysis
  • Personnel Plan
  • Organizational Chart
  • Company Valuation
  • Executive Summary
  • Company Description
  • Keys to Success
  • Three Year Objectives
  • Product or Service Description
  • Market Research
  • Fundraising Support
  • 12 Month & 3 Year Profit & Loss
  • 3 Year Balance Sheet
  • 12 Month & 3 Year Sales Forecast
  • 12 Month & 3 Year Cash Flows
  • Break-Even Analysis
  • Financial Ratio Analysis
  • Management Team

The ultimate

Energy Drink
Business Plan Template
For Startups

Energy Drink Business Plan

A Business Plan Built By The Leading Experts

Regardless if you are opening a new business, or expanding an existing one, having a business plan can help you to make more informed decisions and manage your money. It is also required by many lenders as part of your loan application.

This business plan template is updated annually to reflect the most up-to-date information on how to create a profitable operation. It was created by Chase Hughes, our CEO, and has evolved over hundreds of client engagements over the past 10+ years to become the backbone of operations and management for 1,000s of entrepreneurs.


Project future revenues using real industry data

Fully-compatible with Microsoft Excel and Word.

Critical information for operating and running the business.

Annually updated market research specific to your market.


What is a Business Plan?

A Business Plan is a description of the business, market, and expected financials. Plans may be used to increase sales and profitability, outperform competitors, and used to obtain bank loans or investor funding.

For startup founders and small business owners, the Business Plan is a fundamental resource for managing the business and making educated business decisions about the company’s future.

There’s no need to reinvent the wheel, though. There’s a standardized set of information and variables for most small businesses including the financial model, market research, and basic business overview that most executives are familiarized with.

Business Description

Summary of what it does, how it operates, key staffing and operations procedures, risk & success factors, and management team bios.

Market Research

Third-party information on the market size, key trends, growth rates, and competition both overall and for a specified region.

Financial Projections

Complete financial projections including Revenue, Cost of Goods Sold, and Operating Expenses to produce Profit & Loss statement, Cash Flow statement, and Balance Sheet.

Marketing Plan

Comprehensive plan including market launch, social media, promotional strategies, pricing strategy, and web presence.