Equipment Rental Business Plan

Business Plan Articles

Starting an equipment rental business can be very lucrative with a high return on assets, particularly if the company has determined market research to determine that the equipment is needed for their area. Financing is often also available for companies in the equipment rental sector because it is used to acquire fixed assets that may be used as collateral for loans and security for investors. Pro Business Plans has helped many equipment rental companies to create professional business plans to investment and strategy. This article provides information about it approach to a custom equipment rental business plan.

equipment rental business plan

Equipment Rental Business Plan

Writing a custom business plan to start an equipment rental company should consider many factors in order to be effective. This includes what equipment will be provided, how those that are in need of it will be marketed to, and the operations process in place to ensure the company’s profitability.

If the plan is for private investors , you should also communicate how it will be lucrative to financiers, or maintain a healthy coverage ratio for banks. The location of the equipment rental site is also important, particularly if there are competitors within a reasonable geographic distance to your facility.

Want an Equipment Rental Business Plan Template?

Business Model

The business model for an equipment rental business plan should communicate what assets will be rented, the price, and how the facility will operate. For instance, how the assets will be acquired, maintained, and salvaged are all dimensions that should be well planned before you begin operations. Using local market research to back-up the reasoning behind the business model and determining what assets are needed will strengthen your company’s profit generation potential and be more stable than a company that lacks a well-researched action plan.

Marketing Plan

The marketing strategy for an equipment rental business is targeted to a niche geographic area, which means that it is important to be known to the local market and retain customers. General contracts that rent equipment for instance, have very little need to change equipment rental providers, unless an issue arises. This means that part of the marketing strategy should not just be focused on acquiring new customers, but retaining clients and building relationships with your regular customer base. This includes a combination of local search engine marketing, personal selling, and customer relationship management.

Financial Projections

The financial projections for an equipment rental business plan that is seeking investment should focus on its Startup costs and the amount charged for each rental. It should also use the local competition and demand forecasts as a basis to determine its revenue generation potential. The proposed financing structure will also need to be integrated into the financial projections. For instance, a company that takes a bank loan will need to amortize it over the life of the loan in order to demonstrate its ability to pay the amount back. If the business plan is for third party investors, they many want to see a valuation or proposed ownership structure of the company.

What is Included in Our Custom Equipment Rental Business Plan?

  • Marketing Plan
  • SWOT Analysis
  • Competitive Analysis
  • Profitability Analysis
  • Personnel Plan
  • Organizational Chart
  • Company Valuation
  • Executive Summary
  • Company Description
  • Keys to Success
  • Three Year Objectives
  • Product or Service Description
  • Market Research
  • Fundraising Support
  • 12 Month & 3 Year Profit & Loss
  • 3 Year Balance Sheet
  • 12 Month & 3 Year Sales Forecast
  • 12 Month & 3 Year Cash Flows
  • Break-Even Analysis
  • Financial Ratio Analysis
  • Management Team

The ultimate

Equipment Rental
Business Plan Template
For Startups

Equipment Rental Business Plan

A Business Plan Built By The Leading Experts

Regardless if you are opening a new business, or expanding an existing one, having a business plan can help you to make more informed decisions and manage your money. It is also required by many lenders as part of your loan application.

This business plan template is updated annually to reflect the most up-to-date information on how to create a profitable operation. It was created by Chase Hughes, our CEO, and has evolved over hundreds of client engagements over the past 10+ years to become the backbone of operations and management for 1,000s of entrepreneurs.


Project future revenues using real industry data

Fully-compatible with Microsoft Excel and Word.

Critical information for operating and running the business.

Annually updated market research specific to your market.


What is a Business Plan?

A Business Plan is a description of the business, market, and expected financials. Plans may be used to increase sales and profitability, outperform competitors, and used to obtain bank loans or investor funding.

For startup founders and small business owners, the Business Plan is a fundamental resource for managing the business and making educated business decisions about the company’s future.

There’s no need to reinvent the wheel, though. There’s a standardized set of information and variables for most small businesses including the financial model, market research, and basic business overview that most executives are familiarized with.

Business Description

Summary of what it does, how it operates, key staffing and operations procedures, risk & success factors, and management team bios.

Market Research

Third-party information on the market size, key trends, growth rates, and competition both overall and for a specified region.

Financial Projections

Complete financial projections including Revenue, Cost of Goods Sold, and Operating Expenses to produce Profit & Loss statement, Cash Flow statement, and Balance Sheet.

Marketing Plan

Comprehensive plan including market launch, social media, promotional strategies, pricing strategy, and web presence.