Starting an equipment rental business can be very lucrative with a high return on assets, particularly if the company has determined market research to determine that the equipment is needed for their area. Financing is often also available for companies in the equipment rental sector because it is used to acquire fixed assets that may be used as collateral for loans and security for investors. Pro Business Plans has helped many equipment rental companies to create professional business plans to investment and strategy. This article provides information about it approach to a custom equipment rental business plan.