Online Dating Business Plan

The market for online dating is very dynamic as companies with new and innovative business models displace older ones and rapidly acquire new users with strategic marketing tactics. Pro Business Plans has helped many online dating companies to create unique and fully custom business plans for investment and internal strategy. Unlike generic software and other firms with under qualified teams, Pro Business Plans closely collaborates with your management team to understand the unique aspects of your business model and translate that into a powerful opportunity for investors.

The business model for an online dating website ranges depending upon its targeted market positioning. For instance, some online dating websites target a specific niche such as matching through personality, whereas others focus on short-term relationships. The spectrum of positioning ranges substantially and your business model is likely to fall somewhere on it. Therefore, it is highly important that you demonstrate this positioning and how you intend on capturing/retaining any market share aligned with your niche. Otherwise, you risk being another short-lived dating platform that is only considered a fad.

The financial forecasts for an online dating business are generally relative to the number of members that the business has and their monthly subscription fee. However, the most important metric for an online dating company is the cost to acquire a customer. It is often the case that smaller websites have initial challenges generating conversions and cannot afford mass marketing, hence, they find themselves at a point where conversion costs are high and marketing is challenging. Investors, banks, and seasoned professionals realize this and use the financials to analyze the approach to a solution.