Optometry Business Plan

If you have contemplated opening an optometry business, there are many factors that you need to consider. For instance, the location of the office, marketing strategy, and operations plan are all important factors. Investors that contemplate financing an optometry office will review these characteristics as they compare to other potential investments in the space. Fortunately, Pro Business Plans has extensive experience working to start optometry offices and this article provides information about what it should include.

The business model for an optometry practice is relatively straightforward, but there are several more details to consider when planning for the entire business model. The difference in location for instance, can make a substantial impact on the success of the operations and moving may risk the existing customer base that you have already acquired. Some optometrists also sell additional products such as glasses frames or generate money from referrals. The business model also communicates the target marketing that you plan to attract, which will impact the overall culture of the practice and often dictate its location.

An optometry business plan should properly outline the profit generating potential not only for the optometrist, but also financiers that may be investing into the operation. This is reflected in the standard financial statements that are prepared based on the unique business model of your optometry practice, combined with an analysis of similar practices, and the specific geographic location. Pro Business Plans has prior experience performing financial projections for optometry practices and can work with your team to complete the financial section of your plan for internal analysis and investors.