The strategy and implementation will be focused around the core competitive advantage of the massive
amounts of organized consumer intelligence gathered for small to mid-size brick & mortar businesses.
Additionally, the distribution of the company’s free top quality POS software make up for high switching
costs of competing products as well as opportunity cost for switching to a fee based system.
The implementation of this strategy to maximize stakeholder value will rest both on the individual
consumer side with the development and enhancement of the local business search directory, as well as
the business side with the maximization of value for the reach with the directory and marketing efforts
based on the customer intelligence data. The company will focus on its positioning as it enters the
marketplace and consistently search to create value with the data, expand its service lines and ensure
that profits are maximized from each business using the POS technology.
The company expects to operate as lean as possible during the Beta testing phase, with a small
management team. However in the future, it recognizes that the management team will need to be scaled
up a leader for each personnel division will be required. A management and executive team will be
arranged by the owner and investor, so that they may effectively aid the development of Monavie.