eliminating the need for other software packages to save owners money and enables them to develop
more effective marketing campaigns both online and offline.
The system is an improvement on the open source subscription fee based POS software, Open Bravo. The
technology incorporates nearly identical features, but charges monthly costs to use the service that could
be targeted to marketing campaigns for a return on investment with MONVIE. With the data collection
and stored on the cloud, it is accessible to the business and others for cross selling capabilities to have
highly targeted campaigns to existing and future customers.
Because Monavie many different products, there are several direct competitors, however, it is primarily
within the Internet marketing industry. POS systems will serve as a substitute, however the company
believes that adoption of the machines in addition to its additional features makes it one of the most
appealing options in the industry.
Local Business Website Competitors
Although there are several mediums through which local business information to distribute both online
and offline, the traffic and profits are highly concentrated around the companies that deliver the
information with the most value added to the consumer. Yelp has grown tremendously because of their
consumer rankings, whereas traditional Yellow Book listings are failing because of inconvenience.
Yelp!: An advertising supported local business search website that has very similar information the
Monavie websites, with reviews and customer supported information that may assist users in their
decision process. However, Yelp does not distribute coupons for the local business owner and does not
enable online ordering. Yelp has an estimated yearly page views of 169 M monthly and estimated monthly
revenues of $491,129.
Google: Utilizing the information on the Google account, the Google + Local service is a business directory
that operates much like the competitors. The key advantage of the Google Local system is that it is
integrated with the Google + account, which links social media, commerce and information with highly
tailored advertisements based on browsing preferences. Google + utilizes its synchronization with other
Google features to gain its advantage.
The platform has an open table application that enables consumers to also book reservations through an
Open Table portal. Although, Google does not have advertisements on the Google + platform, it is highly
likely that they have an affiliate relationship with Open Table or are currently testing various models with
Google + to later launch advertisements, as they are disabling some features, such as Google Games from
the Google + network.