Yahoo Local: Very similar to Yelp, Yahoo Local provides a database of businesses and rankings within the
area of major cities and the I.P. address of the user. It focuses on location and discovering new services
with browsing options and searching. Yahoo has estimated monthly visitors of 550,701,840 and revenues
The overall marketing strategy will focus on both the consumer side with the Monavie website usage and
the marketing demand from the local businesses using the POS technology. Each will have its own
marketing plan and agenda to focus on specialization.
Sales relationships will be established with users of the technology, each sales person with a
portfolio of clients using the software with sales plan to incentivize marginal purchases.
Profitability statistics will be generated for the business owners along with white papers of
previous clients and how the data has been used to increase effectiveness of campaigns.
Website promotions will almost exclusively be web based, with emphases is social media and
sharing the website through unique deals and offers to friends and family.
Different pricing strategies will take place during the Beta testing and are subject to change during this
period. The company seeks to find the route that is most profitable under the circumstance of mass
SEO Services: SEO services will be priced at a bidding system eventually, where companies can make offers
and counter offers to be placed on the first ten search positions. However initially, the investment must
prove itself and to alleviate the risk factor, it will be a pay per click paying system. The pay per click for the
five rankings is as follows:
Online Ordering: The online orders will incur a flat rate of $.25 as a processing fee to be incurred by
On Site Advertisements: The advertisements on the Monavie website will be pay-per-click based until a
bidding platform is generated after the beta phases.
Level 4 ads - 300 PX x 150 PX – png: $3.00 per click
Level 3 ads - 300 PX x 100 PX - png files or plain text with logo: $2.00 per click
Level 2 ads - 140 PX x 100 PX including logo: $1.00 per click