The following programs are marketing related promotions, designed to create awareness and develop the
brand. The website strategy is explained later in the plan and the selling strategy is located in the sales
Monavie will gain the top Search Ranking for all relevant categories in local search areas
The Monavie website will be promoted through social media method.
The website will also be promoted via Google Adwords pay per click platform.
Advertisements on LinkedIn targeted to business owners will be displayed.
Webinars will be created to communicate with local business owners about the software.
Flyers and brochures distributed to clients of small businesses using the technology.
Small business websites will be contacted for backlinks and promotions of the software.
Magazine companies will later be targeted for potential stories around the technology.
Newspapers in local areas will be contacted to introduce the new software.
Larger media agencies/news outlets will eventually be targeted for public relations.
Leaders of local small business groups will be targeted with a webinar about the software.
Referrals for friends to sign up for the website with competitions for free services.
Occasional new customers discount to regulate seasonal demand for marketing services.
Cross-selling promotions such as marginal price reductions for marketing services.
The owner is willing to invest $150,000 into the business, with an initial investment of $130,000 for initial
inventory and the initial months when we have negative cash flows due to higher spending on marketing
and overhead with lower revenues from initial market entry. We forecast that revenues and profit margins
will be in-line with industry averages and have used the total average of industry with slightly lower
revenue forecasts initially to account for market introduction.