The marketing spending in the Unites States is estimated to be over $400 B. the budgets of individual
companies generally range depending on the revenue generated. A recent report suggests that Internet
marketing budgets account for 2.5% of sales revenue, whereas 6% are allocated towards offline methods
for an average of 8.5% of revenue. The breakdown for small businesses is usually focused around
traditional advertising methods, because many small business owners lack the experience of online
marketing. However, total Internet marketing spend is estimated to be nearly $100 B and growing rapidly.
This will enable Monavie to capitalize on the same benefits of online marketing with metrics and use them
to optimize offline brick & mortar marketing campaigns and make online marketing simpler and more
effective for small business as they adopt it.
Brick & mortar businesses have limited ability to collect data on customers and operations.
Offline marketing is not as targeted as online, thus a reduced and immeasurable ROI.
Small businesses do not spend money on Internet advertising because of a lack of understanding.
Businesses desire to operate more efficiently and measure more transactions.
Customer Relationship Management is extremely important to small businesses.
There are several emerging trends within the marketing industry and business intelligence, all which
create a favorable landscape and indicate good market timing for introduction.
Small Business Marketing Trends
Social media will continue to play a powerful role in marketing efforts, however it will be more
focused towards revenue generating initiatives, opposed to sporadic postings to identify with
Mobile marketing will continue to grow at a rapid pace and more consumers integrate mobile
devices into their daily lives for specialized functions.
Real-time and targeted product buying will be more effective and popular in the future, as
businesses realize the opportunities to target consumers during their decision process and keep
promotions targeted to make them personal and targeted.
Content marketing will become more popular, as consumers become less receptive to boastful
marketing campaigns and more receptive to value added advertisements such as coupons,
comical commercials or good recommendations.