Because the website is focusing on three markets within the residential construction industry, it must
break down each segment to understand how to market and provide customized need fulfillment.
There are 266,473 contractors/28k businesses in the UK in the residential
contracting industry, creating ratio of roughly 213:1 of UK citizens to tradesmen and a large
addressable market. Contactors range in size, expertise and area of specialization and are spread within
the UK. They must be vetted for work experience with references and examples of previous work and
not perform under a threshold or their subscription will be revoked. Demand is heavily focused around
the South East, London and East for contractor services and forecasted to have higher than average
revenue generation from contractor services in these regions
Average additional demand per annum, principle population project
Average net additions to dwelling stock 1990/91-2007/08
Past supply compared to future demand, by regions
Construction Material Suppliers:
There are substantially more
concentrated number of suppliers for
contractor materials, making the market
for materials suppliers less competitive.
However, many of the products are
essentially identical and many profits
sustained by the segment through
relationships with contractor segments.
Many of these companies are also
broken into specialized groups such as:
: The property owner demographic includes anyone that may be purchasing
residential construction, however, it will more than likely be focused around home owners. Property
managers may already have a company contracted to deliver its work that it has been working with.
Companies that are making improvements to newly purchased offices or even residential remodeling
may be using the services as well, creating a massive addressable market. The website is structured to
meet mass consumer demand from all segments by focusing on mass-advertising, public relations and
search engine optimization. However, more refined segments and regions will likely develop with time.
Sheds & Greenhouses
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