Our Facebook followers demonstrate that the majority of our potential users will be males between ages
13 – 34. However, a considerable amount will also come from females with the same age distribution. We
have segmented our market based on gamer profiles and value drivers. Much of our existing traffic is
coming from Indonesia, Brazil, the United States and areas within Europe, the Middle East and Southeast
Casual Gamer: A casual gamer is a player whose time or interest in playing games is limited. Casual gamers
tend to play games designed for ease of gameplay and don't spend much time playing more involved
games. The genres that casual gamers play vary, and they might not own a specific video game console to
play their games. Casual gamer demographics vary greatly from those of other video gamers, as the typical
casual gamer is older and more predominantly female.
Core Gamers: A core or mid-core gamer is a player with a wider range of interests than a casual gamer
and is more likely to enthusiastically play different types of games, but without the amount of time spent
and sense of competition of a hardcore gamer. The mid-core gamer enjoys games but may not finish every
game they buy, doesn't have time for long MMO quests, and is a target consumer.
Hardcore Gamer: This is where our dedicated fan base will rest. Hardcore gamers extend gaming into
their lifestyle and may represent the stereotypical “game geek”. They are frequent purchasers of games,
prefer to expend significant time on games, and are more likely to try to "master" their games by
completing as many objectives as possible. Hardcore gamers may take part in video game culture such as
competitions, events and conventions. Competitions may involve organized tournaments, leagues, or
ranked play integrated into the game.