Currently the company is offering HDTVs, laptops, smart phones, video games, digital cameras, kitchen
appliances, gift cards etc. The company has taken over the market within one year of its operations
through intelligent marketing strategy. The company runs daily more than 200 auctions, and provides its
customer best chances of winning. The company holds 571,185 monthly views (“Top Penny”. n.d).
Quibids.com has won several awards, and has been distinguished for unique entertainment shopping, and
interactive media (“Interactive Media”.2011). On the other hand, in a 3 years period, 277 cases and 1,152
complaints were reported by the BBB, a number of these complains question a $60.00 charged to their
accounts after filling the sign up form, 25% percent of the complaints were not resolved to customer
satisfaction ("BBB business review," 2012).
Bid Cactus - 2012 FY Revenue Approx.: $ 7.85 M, Market Share: 4.1%
This is the second largest company in the penny auction industry; operations are also limited to USA and
Canada. There is a significant difference if compared with QuiBids, as the company also offers smart
phones, video games, digital cameras, and kitchen appliances, but it’s observed that almost 70% of the
live auctions contain gift cards and auction bids, rather core premium products like smartphones games
The company makes approximately $555 in a day, $16,650 a month and $200,000 in a year. The Alexa
ranking of this website is 39,624. Also the company has an average of more than 37,000 visitors per day
and 20,000 unique visitors per month till June 2013, which is far less than QuiBids.com (“Alexa traffic
Deal Dash - 2012 FY Revenue Approx.: $ 3.72 M, Market Share: 8.7%
Located outside of New York, Deal dash was founded in 2009 operates in America, it has acquired one of
the renowned website called Swoopo in 2012 (Owned by the German based company Entertainment
shopping AG) (Richard, 2009).
The company also offers variety of electronic products, like LCD, Asus computers, laptops, cameras,
Amazon gift card, DVD players, Games and other home appliances. But again ratio of bids back and gift
cards are greater than premium products.
The company has an average of more than 60,000 visitors per day, while 0.5 million unique visitors per
month till June 2013, which is growing with good pace after 2012, also the company’s traffic bounce rate
is near to 60% reported by Alexa rating ("Alexa traffic ranks," 2012)..