Tennis facilities vary widely in player demographics, staff size and budget. They may be public or municipal, public or private, with courts that are hard or soft, indoor or outdoor, while they require extensive daily maintenance. Nevertheless, starting a tennis facility business is an excellent entrepreneurial opportunity if you do it right. In this business plan we will offer different strategies and advice to successfully operate your own tennis facility.
Tennis Facility Business Plan
Tennis Facility Articles
Business Model
A tennis facility business is dedicated to providing tennis programs and competitions to all members of a given community. The business model section of this plan focuses on actively supporting all age groups by offering a safe and enjoyable environment, while constantly working on ways to promote the growth of tennis in the area. In this section of the plan there is an outline of how the business works and how the company plans to be sustainable.
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Business Summary
Market Positioning
In this section of the business plan you will find specific market research, with detailed information about your potential competitors and what they are providing and how much they are charging. It also includes research on neighboring tennis facilities, sports clubs and other activities that will impact your facility’s growth. Moreover, there is a guide on how to position the business within the marketplace by creating loyalty among your customer base.
Operations Plan
This part of the tennis facility business plan establishes the organizational structure of the business including responsibilities of its entire staff including coaches, maintenance personnel, management team and other employees. It will also describe the way the facility works, its internal processes and a maintenance plan to keep the place in good shape.
Marketing Plan
This section brings a solid marketing plan that clearly shows the approach to get into the marketplace and acquire customers. It also presents what competitors are doing in other tennis facilities and how their strategies are lacking or how they can be improved. By tackling the market with innovative strategies the success of your tennis facility will be guaranteed.
Market Segmentation
Identifying the potential customers of your tennis facility business is mandatory to attract and retain them. This section aims to explain which is the right customer group or groups that will be more inclined to use your services. Building a sustainable strategy to reach your target customers is one of the hardest aspects of a tennis facility business, so please make sure to pay special attention to this section as it can change the way you market the business entirely.
Promotional Strategies
You can put together all the best tennis programs in the world, offer the best lessons, stock the best products in your facilities but if you can’t get people onto your courts or into your facilities, it’s all a waste of time and money. That’s where promotional strategies come in; in this section there is an explanation of the promotional plan for the tennis facility business including social media presence and other digital marketing strategies, the creation of a tennis school that will help you market to families, sponsorship and hosting opportunities along with a website that aims towards acquiring more customers.
Financial Projections
In this part of the tennis facility business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your tennis facility. Usually these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a tennis facility business comes from memberships, casual usage, tournaments, coaching and sponsorship. Here you will find a list with a description of each of them and other possible sources of profit such as fundraising, food & beverage, the sale of merchandise and leasing the place for parties and corporate events.
Projecting Expenses
In this section all the regular expenses related to keeping the tennis facility business running will be described. The list of operating expenses includes Tennis SA affiliation, council fees, wage, maintenance and repairs, utilities, insurance policies, advertising and others.
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Business Plan Templates
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Regardless if you are opening a new business, or expanding an existing one, having a business plan can help you to make more informed decisions and manage your money. It is also required by many lenders as part of your loan application.
This business plan template is updated annually to reflect the most up-to-date information on how to create a profitable operation. It was created by Chase Hughes, our CEO, and has evolved over hundreds of client engagements over the past 10+ years to become the backbone of operations and management for 1,000s of entrepreneurs.
Project future revenues using real industry data
Fully-compatible with Microsoft Excel and Word.
Critical information for operating and running the business.
Annually updated market research specific to your market.
What is a Business Plan?
A Business Plan is a description of the business, market, and expected financials. Plans may be used to increase sales and profitability, outperform competitors, and used to obtain bank loans or investor funding.
For startup founders and small business owners, the Business Plan is a fundamental resource for managing the business and making educated business decisions about the company’s future.
There’s no need to reinvent the wheel, though. There’s a standardized set of information and variables for most small businesses including the financial model, market research, and basic business overview that most executives are familiarized with.
Business Description
Summary of what it does, how it operates, key staffing and operations procedures, risk & success factors, and management team bios.
Market Research
Third-party information on the market size, key trends, growth rates, and competition both overall and for a specified region.
Financial Projections
Complete financial projections including Revenue, Cost of Goods Sold, and Operating Expenses to produce Profit & Loss statement, Cash Flow statement, and Balance Sheet.
Marketing Plan
Comprehensive plan including market launch, social media, promotional strategies, pricing strategy, and web presence.
