Third-Party logistics Business Plan

Third-Party logistics Articles

The business plan for a third party logistics company focus primarily on the service you deliver for businesses and the current state of the industries you usually work with. It includes an integrated financial pro forma, one that uses baseline assumptions pulled from market research to illustrate its goals and objectives. The assumptions table should segue into a revenue forecast and break-even analysis tied in with a profit and loss statement for each year. This financial picture will be one of the features that will help your third-party logistics business to strive in the most challenging environments.

third party logistic business plan

Business Model

Third-party logistics (3PL) companies specializes in warehousing and transportation services, as well as integrated operations which can be customized for customer’s needs based on market conditions, such as demand and delivery service requirements. The services sometimes can go beyond logistics including value-added services related to the production or procurement of goods. In this section of the plan you will find information about the business model and key components of the company.

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Business Summary

market positioning

Market Positioning

This section gives an overview of the strategic positioning model for the third-party logistics business. In today’s dynamic 3PL market, customers are demanding more services every day. According to the surveys presented, most of the companies using third party logistics companies believe that 3PLs should provide a comprehensive set of offerings. This part of the business plan outlines the strategies you should employ to position the company in the market you intend to serve along with important research of the logistics industry.

team management

Operations Plan

Third-Party Logistics companies take care of certain aspects of the supply chain operations of a company. Typically, 3PL providers require warehousing and transportation procedures to be properly defined and enforced. In this section of the plan you will find all the operational aspects required to run a third-party logistics business successfully including the establishment of proper asset protection programs, schedules and staff required.

Marketing Plan

The marketing plan chapter defines the unique value proposition and market niche to be served by the third-party logistics company, resulting in more focused marketing communications targeted at prospects who offer the best fit for the business.

trade shows

Market Segmentation

This section of the business plan will describe the market segmentation for the third-party logistics company as well as a research of the industry. Here you will find the differences among potential customers, their profiles and the strategy presented to attract them as loyal clients for the company.

business development

Promotional Strategies

Here, the business plan will describe the potential tactics the business can use to connect with potential clients. The promotional plan considers a range of marketing activities, including: public relations, social media outreach, consultant outreach, content marketing, print advertising, digital advertising, special events, sponsorships and traditional ads on industry-related publications.

Financial Projections

Third party logistics outsourcing systems allow companies to cut costs and focus on their core competency. Inventory management, delivery, packaging, and cross-docking services will be bundled with 3PL services, making the 3PL platform cost-effective. The 3PL market is determined mainly by the rising preference to outsource all tasks that are not essential in the corporate sector. In this financial portion of the business plan you will picture the economic path your business should take in terms of revenues, expenses and capital requirements for the next three to five years.

revenue projections

Revenue Assumptions

The third-party logistics industry is majorly driven by the fall in shipping rates, which have allowed 3PL operators to make a profit even while allowing their clients to cut their own total expenditure. In this section of the business plan there is a description of the main sources of revenues and financial assumptions for the company that support such calculations.

budget forecasts

Projecting Expenses

In this part of the third party logistics business plan you will find a guide of the major regular expenses required to run the business and implement the strategies outlined above, along with tactics to keep those expenses in line and maintain the profitability of the company.

The ultimate

Third Party Logistics
Business Plan Template
For Startups

Third Party Logistics Business Plan

A Business Plan Built By The Leading Experts

Regardless if you are opening a new business, or expanding an existing one, having a business plan can help you to make more informed decisions and manage your money. It is also required by many lenders as part of your loan application.

This business plan template is updated annually to reflect the most up-to-date information on how to create a profitable operation. It was created by Chase Hughes, our CEO, and has evolved over hundreds of client engagements over the past 10+ years to become the backbone of operations and management for 1,000s of entrepreneurs.


Project future revenues using real industry data

Fully-compatible with Microsoft Excel and Word.

Critical information for operating and running the business.

Annually updated market research specific to your market.


What is a Business Plan?

A Business Plan is a description of the business, market, and expected financials. Plans may be used to increase sales and profitability, outperform competitors, and used to obtain bank loans or investor funding.

For startup founders and small business owners, the Business Plan is a fundamental resource for managing the business and making educated business decisions about the company’s future.

There’s no need to reinvent the wheel, though. There’s a standardized set of information and variables for most small businesses including the financial model, market research, and basic business overview that most executives are familiarized with.

Business Description

Summary of what it does, how it operates, key staffing and operations procedures, risk & success factors, and management team bios.

Market Research

Third-party information on the market size, key trends, growth rates, and competition both overall and for a specified region.

Financial Projections

Complete financial projections including Revenue, Cost of Goods Sold, and Operating Expenses to produce Profit & Loss statement, Cash Flow statement, and Balance Sheet.

Marketing Plan

Comprehensive plan including market launch, social media, promotional strategies, pricing strategy, and web presence.