If you are starting a waste management company, it is likely that you will need a business plan at some point. The experts at Pro Business Plans have extensive experience preparing plans for investment and strategy. This article provides information on what is included in a waste management business plan and how it is typically structured.
There are several factors to consider when preparing a plan to form or grow a waste management company. Investors and banks will review several factors before arriving at a final decision related to the financing of your company. Among these factors include the location competition level, your business model, and the intended operations. Most waste management companies are similar, competing on price, so it is important to demonstrate what advantage you have in this area and that the market is in need of another competitor. These combined factors comprise the business model and are the basis for the financial forecasts.
The business model for a waste management company depends upon its focus on the market, most waste management firms operate at the residential level . That is, they provide scheduled pick-up within a defined district. Other waste management companies may focus on the commercial level, whereas some may serve both the commercial and retail level. In terms of the business model, it is important to demonstrate how you can reduce overhead and operating costs in order to grow in a highly price sensitive market.
The location of the waste management company is a critical success factor, as it determines the extent of competition density. If there are already ten waste management companies in the surrounding zip codes, it may not build the best case for investment. Nonetheless, the location will shape the extent of success that the company faces in the market given any unsatisfied demand.
The operations segment of a waste management business plan covers the basic elements of how the company will function from the point of picking up waste to disposing of it in a compliant manner . The challenge faced by many waste management companies is how they can balance compliance with price and profitability. Therefore, it is advantageous to demonstrate the differentiation that your firm has relative to reducing prices while remaining profitable.
When it comes to marketing for a waste management business plan, it largely is determined based upon personal sales and direct mailing for target customers within your zip code. There are effectively two approaches to target the residential market including direct mail to new residents that need to acquire a service provider, as well as calling those with an existing service provider to offer a lower rate, sometimes introductory rates. The marketing plan using this approach will remain highly targeted and largely cost effective.
One of the most effective way to win new clients in the waste management industry is the all encapsulating term, ‘ business development’ . This generally includes acquiring leads of prospective customers and strategic partners, then working to acquire their business through a combination of cold calls and meetings or appointments. Even at the residential level, this may mean forming partnerships with local realty firms or similar markets like cable or security installation companies.
When it comes to advertising, few things are more effective for a business focused on a specific geographic area than direct marketing. Waste management companies can target both residential and commercial customers based on their address within a zip code. This may be done through online marketing methods such as Google AdWords or Facebook, along with mailbox messages, which may be more effective than digital solicitation of a sensitive subject.
The financial forecasts for a waste management business plan will depend on a limited number of variables including the amount of clients, price charged, operating overhead, and cost of capital . It is important to demonstrate (and justify) why your waste management company can afford to charge more competitive rates and still generate a secure profit. This may mean reducing payroll by working in the administration, acquiring a cheaper capital source, or acquiring discounted machinery that will subsidize depreciation costs.
The revenue forecasts for a new waste management company are often difficult to determine, given that they are based upon unknown variables. If the company has prior operating history, it need only to assume that it grows at historical rates. However, being new to market assumes that it will have the ability to acquire any customer base at its proposed prices, which have largely yet to be determined. Therefore, it is wise to back-up assumptions with third party data to avoid appearing overly speculative and assumptive.
The budget forecasts for a waste management business plan are driven by several factors that are unique to the company. For instance, acquiring a line of used trucks will reduce the Startup expenses, but also increase maintenance costs. In contrast, acquiring top quality new trucks will reduce maintenance and potentially increase efficiency, while placing more tension on Startup capital demands. Creating a balance and striving for efficiency for the purposes of cost reduction is critical to construct a reliable and accurate budget forecast.
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