Investors today have little time for a pitch deck that is not extremely well designed. The design of a pitch deck helps to clearly communicate your brand, position your company, and communicate information much more efficiently than text. Therefore, it makes sense to hire a good agency that can assist with your pitch deck and understand what investors are looking for.

When hiring a pitch deck design service, there are several things that one must consider. First, it is important to know exactly how investors will be reviewing your pitch deck depending on your industry and type of investment to find an agency that has experience with this type of service. Second, it is important to consider what exactly you need in the pitch deck and select an agency accordingly. There are three primary elements to creating a good pitch deck that you should consider and should be reflected in the design including the value proposition, business model, and financial projections.

The value proposition of a Startup company is either what problem you are solving in the market or how you intend to be significantly lower cost or higher quality than the existing competition in a way they cannot easily replicate. Investors today usually prefer market disruption, which is solving a unique problem that others have not yet approached. For instance, developing a new medication for a previously untreated disease – the problem is easy to understand. Investors will question the significance of the problem and usually don’t give much time to each company during the first review, so help make it clear in the visuals that your company is worth keeping around.

The business model of any company is how it intends to make money and deliver its product or service. With many complex business models today, it is very difficult for investors to understand complex business models without graphics. The business model slides generally illustrate the flow of a product or service and the underlying mechanics. For instance, a complex technology product may be better communicated based on how users interact with the platform rather than a text based explanation of it. When it comes to a good pitch deck designer, they should not only understand your business model, but how to reflect it in a way that is easy and simple for investors to understand. If investors are confused by the images and explanation, you could be disregarded because the business model is not properly understood and for first round investors – this can often be a deal breaker than makes them move on to another investment.

The financial projections vary depending on the type of investment raise but usually a combination of charts, graphs, and financial tables. A pitch deck design service may show a simple breakdown of the estimated use of funds for instance, Research & Development, or Marketing Fees, and legal expenses. Many pitch decks also include historical metrics and assumptions relating to the number of users and/or orders, especially if historical data is available to help validate claims about future performance. Most companies simply pull random numbers from hypothetical ‘feelings’ so using empirical data or historical performance will help to get you taken seriously by investors.

Related: Approaching Investors for Capital